Layer E · Conjoint Analysis & Revealed Preference
Conjoint Preference Lab (McFadden 2000 Nobel)
People confidently report their criteria, but psychological research (Nisbett & Wilson 1977) proves stated weights differ from actual choices. Our discrete-choice logit estimator uncovers your true revealed utility function from pairwise trade-offs.
1. Stated Importance
What you think you care about most:
Budget & Price:40%
Living Area (m²):30%
Commute Speed:20%
Private Garden:10%
2. Pairwise Trade-Off Tasks
Choose which option you would actually pick: